• professional editing of your manuscript
  • cover design
  • formatting and converting your manuscript to electronic format (ebook)
  • listing your book on ebook platforms
  • creating author’s pages on Amazon and Smashwords
  • pricing your ebook – in consultation with you
  • creating links (e.g. for your website and marketing programme)
  • creating a website, Facebook page, and/or blog for your book
  • printing your book


It is very important for you as a self publishing author to have your manuscript edited by a professional. One of the main objections often raised against self published books is the low quality of language presentation. It is not good enough to have a “fellow writer friend”, or “English teacher sister-in-law”, read through your book.  A professional edit is one of the expenses a self publishing author must incur by necessity. You can find an editor yourself, or we can assist you by drawing on a large pool of professional editors available to us.


The cover of your book can increase its selling potential hugely. Catching a potential reader’s eye among millions of other thumbnails requires special skill. In converse, a dull, insipid cover can leave your book languishing in obscurity forever.


Formatting requirements for ebooks are somewhat different from those for printed books. The main limiting factor is the capabilities of reading devices. These are relatively new tools and still in the early development phase. Much improvement can be expected in the near future. At present ebooks need to be formatted quite simply and consistently. To reformat a document which was meant for printing can be quite a task, especially if the writer was not aware of all the hidden codes today’s word processors may embed in the text. Once a manuscript’s formatting has been prepared it then has to be listed on the websites of internet retailers. This entails supplying all the required information about the book and author as well as uploading the file to be converted by their software into ebook format. This is a fairly simple process but can be quite daunting for somebody trying to figure it all out from scratch. We know the different requirements well and can save you a lot of time and frustration. Unless, of course, you really enjoy doing things yourself and figuring things out – then you’ll love this part of the process.


We list your ebook according to your choice. You may prefer to be listed on multiple online retailers like Amazon, Barnes & Noble, Kobo, iBook, Sony, Diesel, etc., or you might want a single exclusive listing on Amazon’s KDP Select program. With the KDP Select option your books will only be available for reading on Kindle devices. For reaching all other online retailers we use Smashwords as a distributor. Smashwords converts a document to all the different ebook formats which makes your book readable on all readers, including Kindle.


It is important for readers to connect with an author. Knowing a bit about you, the author, can help your readers to form a bond with your work. To make this possible one must create an online Author’s Page on which relevant personal details about you are presented. You supply such information to us and we create the necessary online pages for you.


Deciding on the price of your ebook is a vital factor in it’s selling success. In general the price of ebooks is much lower than printed books. The reason is that the supply chain for printed books is longer and more costly than for ebooks. The first big cost for printed books is obviously the printing it self. Then the physical distribution / transportation, and finally the brick & mortar building to house a book shop. All of these are eliminated by ebooks. However, the author of ebooks will incur some of the expenses normally borne by the publisher of a printed book, such as professional editing and proofreading and marketing expenses. So although the royalties from ebooks are higher than from printed books, the self publishing author of an ebook must do some careful calculations in order to decide on a price that will make the book economically viable, and at the same time sell at a reasonable and competitive price.


Once an ebook is accepted AND listed by a distributor or retailer, the self publisher must embark on a self marketing process. This is normally done on social media and a dedicated website. A main factor in online marketing is creating links to the sites where your book can be discovered and purchased by potential readers. For this purpose we provide our authors with the links to the book’s pages on the retail sites. These links must be used on your own marketing sites, whether on a blog, website, or social media.


As an additional service we can also assist authors by designing new websites or Facebook pages to publicise their books.


Authors who want to sell printed copies of their book (with or without an ebook) can do this through ShalvaPub as well. Our main focus is ebooks, but some authors might also like to do a small print run for local sales in South Africa, possibly including bookstores.